Knowing how your brand compares to the competition in the social web can help raise strategic goals, establish KPIs, identify your strengths and weaknesses (as well as your competitions’), and as a result develop a unique brand voice in the social media.
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Market intelligence, competitive intelligence, and market research departments in the current economic situation experience extensive hiring freezes and budget cuts. Among all negative consequences of these processes, the most significant one is having highly knowledgeable professionals take the roles of one-person departments supporting their entire ... [Full story]
