Intelligence Pathways - Business Intelligence and Competitive Insights
JUSTIFYING COMPETITIVE INTELLIGENCE PROGRAMS

By Monica Angelova | 13-Aug-2012




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Today, companies have to deal with conservative budgets and CFOs scrutinize every dollar spent. As a result, executives require their departments to develop and submit a justification for their existence, supported by a strong business case. Many internal functions within a business compete for the same funds, and competitive intelligence is vying for that corporate funding against other business areas that are more obvious bottom line contributors. When you are writing the case for CI’s existence, you are defining whether the organizational needs it or not. Most importantly, you are developing a plan to move CI beyond initial implementation to full sustainability.

Unfortunately, good programs essential to a company’s competitive future often end up on the “cutting room floor” if they don’t prove their value-add. This article shows you the elements and basic steps of writing a good business case to support the implementation of a world class CI program.

KEY TOPICS

•Why write a business case?

•Developing a good CI function business case

•CI Implementation and the Sustainability Plan

•What does a good business case consist of?
“Unfortunately, good programs essential to a company’s competitive future often end up on the “cutting room floor”






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