Market and marketing research
Explore market structure, customer needs, buying behaviour and routes to market. Use the findings to assess demand, refine positioning and identify questions to investigate before entering a market.
PERSPECTIVE THAT MOVES YOU FORWARD
More than information.
Intelligence with purpose.
Every important decision starts with a question. We help you ask the right ones — and find the evidence to move forward.
Intelligence Pathways brings together competitive intelligence, market research and strategic advisory. From a focused research assignment to an ongoing intelligence capability, our work starts with your goals.
OUR EXPERTISE
Clarity for the decisions
that matter.
01Consulting Advisory
Consulting advisory combining market research, competitive intelligence and strategic analysis to assess opportunities and support clearer business decisions.
RESEARCH-LED STRATEGIC ADVISORY
Start with the question.
Find a clearer way forward.
Consulting advisory that connects market research, competitive intelligence and strategic analysis to the decisions your business needs to make.
Intelligence Pathways helps teams investigate opportunities, assess competitive pressures and test the assumptions behind a plan. From a focused research question to an end-to-end mergers and acquisitions (M&A) intelligence process, we shape the work around your objectives and the evidence you need.
01 / FOCUSThe right question
Define the decision and the information gaps.
02 / EVIDENCEA connected perspective
Bring market, customer and competitor insight together.
03 / DIRECTIONPractical next steps
Understand the options and what needs validation.
WHERE WE CAN HELP
Advisory built around your decision.
We agree the markets, geographies, stakeholders and questions at the outset. The scope can combine the following areas according to your priorities and the availability of reliable evidence.
Competitive and business intelligence
Examine competitor activity, industry conditions and relevant business indicators. Connect individual findings to the wider context so your team can assess their significance.
Strategy and driver-based forecasting
Explore strategic options and the factors that could influence performance. Make assumptions explicit and use scenarios to understand how different conditions may affect a plan.
M&A intelligence and counter intelligence advisory
Bring research into the relevant stages of an M&A process, from opportunity assessment to questions for further diligence. Counter intelligence advisory can help teams review information exposure and intelligence practices within an agreed scope.
FROM RESEARCH TO DIRECTION
Evidence needs a decision context.
A collection of facts is only a starting point. Useful advisory asks what the evidence supports, which assumptions remain uncertain and how the findings change the options available.
We distinguish observations from interpretation and keep information gaps visible. Your team can see the reasoning behind the recommendations and where further validation would help.
01EvidenceMarkets · Customers · Competitors
↓02OptionsAssumptions · Scenarios · Trade-offs
↓03DirectionPriorities · Recommendations · Next steps
HOW THE ENGAGEMENT WORKS
A clear process.
A useful outcome.
Each assignment starts with a business question. The sequence below illustrates the approach; research methods, milestones and timing are agreed for your engagement.
- 01
Define the brief
Agree the decision, scope, stakeholders and intended use of the findings.
- 02
Research & analyse
Gather relevant evidence and assess its quality, context and limitations.
- 03
Test the options
Compare alternatives, examine assumptions and identify evidence gaps.
- 04
Recommend & apply
Translate findings into priorities and practical next steps for your team.
WHAT YOU RECEIVE
Built for the conversation ahead.
We agree the format and depth with you so the deliverable supports the people making the decision. Outputs can include a research briefing, strategic assessment, scenario analysis or a presentation for management discussion.
Supporting evidence, assumptions and open questions remain visible. Recommendations are tied to the agreed brief so your team can understand how to use the findings.
CONSULTING ADVISORYILLUSTRATIVE OUTPUT
Your decision, in focus.
- Decision briefObjectives, scope and questions.
- Evidence and findingsMarket, customer and competitor context.
- Options and scenariosAlternatives, assumptions and trade-offs.
- RecommendationsPriorities and practical next steps.
- Sources and limitationsEvidence gaps and validation needs.
Illustrative outline · Final scope agreed with you
CHOOSE YOUR ENGAGEMENT
Match the support to the question.
A single decision may call for a focused assignment. A wider strategic challenge may need a connected programme of research and analysis. We agree an approach that fits your objectives.
Ad hoc research
Answer a defined business question with a focused scope and clear outputs.
Strategic advisory project
Bring related research questions together to assess a market, opportunity or strategic option.
Large-scale intelligence programme
Build a coordinated programme around multiple intelligence needs, stakeholders and decision points.
Scope, deliverables, responsibilities and timing are confirmed before work begins.
For ongoing market monitoring, explore our Market Updates. See our industry experience for the sectors we support.
START WITH YOUR PRIORITIES
What decision
comes next?
Tell us about your business question, the options you are considering and the evidence you need. We can help shape a consulting advisory engagement around your team’s priorities.
Discuss your advisory needs02Standard Reporting
It is not enough to strategize, plan and execute your business. You must have a way to track performance based on solid performance metrics, monitor progress and report on your business. This means that you have to have designed and created solid metrics, implemented good systems and developed a set of well understood dashboards that […]
It is not enough to strategize, plan and execute your business. You must have a way to track performance based on solid performance metrics, monitor progress and report on your business. This means that you have to have designed and created solid metrics, implemented good systems and developed a set of well understood dashboards that provide an insightful look into the business and how it is performing against your strategic, financial and sales goals.
Let us help you design and support the elements of the solid performance analysis and reporting system by working with your decision makers to developing:A set of performance management metrics by which to measure you businessPerformance reports that provide insightful decision and impact analysisC-Suite ready dashboardsSchedule and timeline for your performance reporting frequencyProcesses, work and dataflow
OUR COMPLETE SERVICE PORTFOLIO OF STANDARD REPORTING SERVICES INCLUDES:
Business Primers Market Share / Market Size Reporting
Customer Brand Measurement Dashboards
Integrated Communications Analytics
Balanced Scorecards Driver Dashboards
Competitor Profiles
Explore this service →
03Intelligence Analytics
Intelligence Pathways offers a proven intelligence toolkit of proprietary designed deliverables that can be leveraged for your business and are ready to go once customized. Need a way to…
Intelligence Pathways offers a proven intelligence toolkit of proprietary designed deliverables that can be leveraged for your business and are ready to go once customized. Need a way to deliver immediate ROI from your intelligence capability? This is the way to do it. These deliverables have been proven time and time again with C-Suite and other management executives. We can package them together for you into an analysis set for C-Suite. We can deliver as self service web-based applications that add a “wow” factor to your capability. Short on resources? Not a problem. We can do all of the backup research, build the tools, develop the web-based applications and deliver to you. All you have to do is decide how you want it disseminated in your site. We can customize and do as much or as little of the work as you want.
Growth and Maturity Models
Competitive Landscapes
White Space Adjacency Maps
State Of The Market
Environment Driver Maps
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04Organizational Build
Do you require a full service intelligence and insights capability? Intelligence Pathways has many years of experience in creating global intelligence programs for companies across a myriad of industries. Intelligence Pathways is the ONLY company that has a full competency model for all aspects of intelligence, backed by proven intelligence processes, training and a full […]
Do you require a full service intelligence and insights capability? Intelligence Pathways has many years of experience in creating global intelligence programs for companies across a myriad of industries. Intelligence Pathways is the ONLY company that has a full competency model for all aspects of intelligence, backed by proven intelligence processes, training and a full scale job competency model for all levels required from high level strategic to downstream field sales intelligence.Intelligence Pathways organizational build servicesOur end to end process will result in a best in class competitive intelligence capability customized to your company whether you are part of a large company or small organization looking to start a practice. Our process is broken down into three unique, but flexible steps. The Current State and Assessment and Best Practice gap assessment, and the people process and tools build. We never give you an organizational chart before we determine how far you wish to migrate to best practice and at what pace.We never design a system for you until we know what you key needs or KPIs are and what the workflow and dataflow are that are needed to produce the necessary analytics to answer the questions. We build you a program that is world class or on a pathway to get you to world class decision support. We start by conducting a full scale best practice gap assessment for which you receive all details and a C-Suite ready summary and work with you to design, build, and implement the people, process and tools for intelligence that focus on ROI for you r capability and deliver customer value creation for your organization.We step through a well thought out and customized program for your company that results in tangible decision making tools and “direct to the bottom line” ROI measures! We are the ONLY company in the industry with such a comprehensive and flexible approach to Intelligence competency and organizational design.Explore this service →
A PARTNER FOR YOUR NEXT MOVE
Your questions are unique.
Your intelligence should be too.
INDUSTRY UNDERSTANDING
A global perspective.
Your market in focus.
Every industry has its own dynamics. We shape research around the realities of your sector, your customers and your strategic priorities.
Explore all industries →OUR APPROACH
A clear path from
question to action.
Start with one decision.
Build from there.
01 / FRAME
Start with your decision.
Agree on the questions, the context and what useful evidence looks like for your team.
02 / INVESTIGATE
Bring the evidence together.
Research the market, assess the findings and test the assumptions that matter.
03 / ACT
Make the next move clearer.
Turn findings into relevant recommendations, reporting and decision support.
PERSPECTIVES
A sharper way to look
at your next challenge.
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