PERSPECTIVEBrand Profitability
"Predictability, it turns out, is what makes a brand fit with consumer expectations and keeps it profitable."
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Perspectives
Explore our thinking, research and expertise.
PERSPECTIVE
PERSPECTIVEFuture of analytics
“In 2015 organizations will be forced to confront the inability of analytics and reporting platforms to do more than basic, lightweight integration of data at…
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PERSPECTIVEBusiness intelligence for small businesses
"Business intelligence is not something to enter into lightly, but for some small businesses it could be the key to moving to the next level."
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PERSPECTIVEThe Internet Dialogue
"The Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions."
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PERSPECTIVEConsumer Expectations
"Consumer expectations are often set outside of your own industry. Maybe it is because Intelligence requires context and thoughtful analysis, contemplation for what it really…
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PERSPECTIVEThe ability to learn faster than your competition
“The ability to learn faster than your competition may be the only sustainable competitive advantage.”
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PERSPECTIVEData Quality
“Without good, quality data, any efforts aimed at improving the business will be in vain.”
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PERSPECTIVEThe Power of Information
“Information is power, and the gain you get from empowering your associates more than offsets the risk of informing your competitor.”
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PERSPECTIVEThe Best Solutions
“The best possible solutions come only from a combination of a rational analysis based on the nature of things, and imaginative reintegration of all the…
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PERSPECTIVESocial Media Relationship
“Social media changes the relationship between companies and customers: From master and servant, to peer to peer.”
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