PERSPECTIVEThe CI Function
“Competitive Intelligence is not a crystal ball. There is no such thing as a true forecasting tool. Intelligence does give corporations good approximations of reality,…
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Perspectives
Explore our thinking, research and expertise.
PERSPECTIVE
PERSPECTIVEThink like a customer
"Think like a customer."
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PERSPECTIVEE-Commerce Industry
“The e-commerce industry is a force that no investor can afford to ignore.”
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PERSPECTIVEBusiness Intelligence Results
"Business intelligence results will increasingly be achieved by IT solutions that are specific to particular industries and decisions within them."
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PERSPECTIVEBusiness Intelligence Projects
“Fewer than 30% of BI projects will meet business expectations from 2012 to 2014.”
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PERSPECTIVERebranding
“A change in You can Change the market for you!”
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PERSPECTIVEConsumer Engagement
"Measuring engagement and engaging consumers are two sides of the same coin."
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PERSPECTIVECustomer Satisfaction
"Companies should aim to deliver an experience for their customers to ENJOY versus simply sell them something."
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PERSPECTIVEThe Beta Principle
"If you’re going to put your product in beta - put your business model in beta with it."
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PERSPECTIVERisk Management
"Total enterprise risk management is critical, but implementing it is both expensive and easier said than done. Even the most sophisticated financial institutions are still…
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