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 Website analysis can serve you in hinting the areas where you need improvement and, thus, upgrade your competitive edge. No matter if you are starting a business or working on a development strategy project, website analysis can benefit your understanding of the competition even if you do it just because. Know your enemies – your competitors’ website data can stimulate your own innovative insights to create better content.
Identify Your Competition
The list of companies which you will analyze has to be carefully selected so that the analysis is optimized. The list should be complete, including websites from the same business, as well as some which contain similar functionalities. In order to create the list, it is important to know what your company is aiming to accomplish with its web offering. Define your competitive set and work accordingly – evaluate competitor websites’ traffic, user friendliness, design, social engagement, speed of loading, etc. On the other hand, assess the products and services they are offering, the target audiences they have, their quality of work for example.
It is crucial, though, to make a thorough list and at the same time to keep it to a reasonable number. Too large a list (more than 10 companies) can have a decreased quality of end results and might diminish ROI of time and effort.
Analyze It
After having your list of online competitors, the other list to work on consists of the items you will analyze. Simply put, you need to identify the types of content that add the most value to a possible change in your website. The items here should have a general aspect; however, make sure you have a broken down list of particular products, services, functionalities, etc. so that you can compare your website and your competitors’.
Know that a structured, well designed website analysis report can literally open your eyes. The result of a website analysis should be a business decision which might vary from small content alterations to wholesome development transitions.
Intelligence Pathways can help you make these important decisions and create a website analysis for you.
Intelligence Pathways is the ONLY company that has a full competency model for all aspects of intelligence, backed by proven intelligence processes, training and a full scale job competency model for all levels required from high level strategic to downstream field sales intelligence. We are focused on developing an organization that provides everything from on the ground sales support to C-suite ready analytic decision support tools that are based on competitive intelligence strategies and processes for early warning and future predictions.
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