By: Intelligence Pathways Team 26-Jan-2015
“We are not in a state of competition anymore; we're in a state of hyper-competition. So people are desperately looking for handles - functional features, emotional appeals - that will draw people to their product.”
“We are not in a state of competition anymore; we're in a state of hyper-competition. So people are desperately looking for handles - functional features, emotional appeals - that will draw people to their product.”
