“The most meaningful way to differentiate your company from your competitors, the best way to put distance between you and the crowd is to do an outstanding job with information. How you gather, manage and use information will determine whether you win or ... [Full story]
"Define your business goals with social media. Until you determine what your goals and objectives are there is no way to measure success." [Full story]
"While holistic communications planning has been a buzz phrase for about 20 years, generally creating more buzz than action, the dramatic changes in the consumer and media landscape that we have seen in the early years of this new century have brought new urgency to the need to walk the talk of holistic ... [Full story]
“We are not in a state of competition anymore; we're in a state of hyper-competition. So people are desperately looking for handles - functional features, emotional appeals - that will draw people to their product.” [Full story]
“What do you need to start a business? Three simple things: know your product better than anyone. Know your customer, and have a burning desire to succeed.” [Full story]
16-Jan-2015
"Products are made in the factory, but brands are created in the mind.” [Full story]
"The role of IT in business has changed dramatically during the last several years thanks to the data boom, and simply providing technology infrastructure is no longer enough to achieve a viable data strategy." [Full story]
"Through competitor monitoring you can discover new opportunities with potential customers and understand how much of your market niche is covered by your competitors." [Full story]
“There are times at which it is right not to listen to customers, right to invest in developing lower performance products that promise lower margins, and right to aggressively pursue small, rather than substantial, markets.” [Full story]
"The important thing about outsourcing or global sourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles." [Full story]
"Measuring the brand appeal to your customers is the fastest way to figure out how people feel about your brand and competition on the Social Media." [Full story]
"Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies." [Full story]
“Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies.” [Full story]
“In 2015 organizations will be forced to confront the inability of analytics and reporting platforms to do more than basic, lightweight integration of data at the desktop.” [Full story]
"Business intelligence is not something to enter into lightly, but for some small businesses it could be the key to moving to the next level." [Full story]
"Consumer expectations are often set outside of your own industry. Maybe it is because Intelligence requires context and thoughtful analysis, contemplation for what it really means data is likely to be accepted while intelligence is more apt to be debated and ... [Full story]
