Marketing Communications departments offer a wealth of information and customer insights, but often find it difficult to integrate all of these insights with the market research department. [Full story]
Monitoring the market is an ongoing effort. It is important to know your market, to study the industry, to understand who your competitors are and what they are about to do. [Full story]
One of the main reasons in favor of outsourcing to Eastern Europe and Bulgaria in particular is that cultural differences in the way business is executed are minor. [Full story]
Intelligence Pathways was among the 16 exhibitors at the Strategic and Competitive Intelligence Professionals European Summit in Rome, Italy on 5-7 November, 2013.
The company had the opportunity to present its services to numerous high level executives and to build valuable contacts in the industry. The SCIP European Summit is Europe’s largest ... [Full story]
Website analysis can serve you in hinting the areas where you need improvement and, thus, upgrade your competitive edge. No matter if you are starting a business or working on a development strategy project, website analysis can benefit your understanding of the competition even if you do it just because. Know your enemies – your competitors’ ... [Full story]
If you still think of Twitter, Facebook, and LinkedIn as social media outlets that can be beneficial only for your company’s marketing strategy, then you might have to expand your use of these communication channels. Social media will only increase its value in the years to come.
Why is social media so powerful?
• Everyone is there
• The ... [Full story]
Why consider having a back office and do more companies need one?
Due to the latest market shifts and the more complicated business situation many companies are looking for solutions that help them cut cost. Furthermore, most of the companies are not making the revenues they were generating a few years ago which alternately leads to a situation ... [Full story]
Competitive Intelligence – Then and Now
When it comes to world class competitive intelligence there are few companies that can enable it within organizations. In fact, many competitive intelligence professionals would falter if they have to provide a firm definition of what intelligence actually means. Part of the reason is that there has been a ... [Full story]
Competitive intelligence is all around us and we must have both a good competitive intelligence offense as well as a solid defense against competitive threats. Oftentimes, companies do not have big competitive intelligence departments and even competitive intelligence can be a one-man function. Having a small department or a one-man competitive ... [Full story]
Companies have a lot of data collected by running primary surveys, buying expensive proprietary data reports, etc. that is unfortunately sitting on shelves and folders without being shared. No matter how small your organization is, data exchange gap eventually happens. I have seen it happen to an organization with approximately 50 employees. The ... [Full story]
Whenever we give work to consultants outside of our organization or we have to use subcontractors we basically outsource the job. We outsource for various reasons such as because we lack competencies in that certain area or we are trying to save up money, and oftentimes we do not have the human resources needed. It is important to carefully ... [Full story]
